okr examples for researchokr examples for research

Align campaigns, creative operations, and more. Taint what you do, its the way that you do it. Ella Fitzgerald. Bastani is a game of guessing pictures and Iranian proverbs. Objective: Gain 15 percent more conversions from new e-book. Objective: Strengthen the auditing process. How can we improve the speed with which we gather data? Build easy-to-navigate business apps in minutes. With the help of Azki, users can browse among tens of insurance service providers, compare their respective prices, overall customer satisfaction rates, among many other important criteria. They are a tool used by individuals, teams, and companies for setting goals to maximize alignment and transparency when pursuing ambitious goals.

Deliver results faster with Smartsheet Gov. Included on this page, youll find information on trickle down OKR goal setting, sample company-wide OKRs, and sample OKR goals by department, including for finance, HR, and marketing. 9. Why are we not the best yet? and come up with 3 improvements, Key Result 2: Benchmark everything related to product to 10 key competitors, Key Result 3: Get 100 customers survey responses on their thoughts on where we need to be better, Key Result 4: Create an list of 3 company-wide improvement areas, Objective: Become focused, aligned, and effective with OKRs and Weekdone, Key Result 1: Achieve average weekly plans completion score of >60% across all teams, Key Result 2: Document key learnings through weekly team summaries for 13 weeks, Key Result 3: 90% of people confirm in a poll that they have a practical understanding of OKRs, Objective: Design and launch internal Employee Academy, Key Result 4: Conduct the first 3-day team offsite to test out the Academy curriculum, Objective: Simplify and clarify our messaging and overall presentation to make our product more appealing to startups, Key Result 1: 25 on-site user-testing sessions to understand key product misunderstandings, Key Result 2: Test 10 of our recent infographics and slide decks for customer understanding, Key Result 3: Get 1000 answers to an online user survey sent to all last quarters signups, Objective: Become a thought leader in the industry and increase the visibility of our expertise, Key Result 1: Increase the number of articles with reader-highlighted quotes on Medium from 2 to 200, Key Result 2: Achieve 10,000 views of the recorded webinars, Key Result 3: Increase the number of mentions on Twitter from 300 to 600, Objective: Successfully implement the weekly newsletter, Key Result 1: Finalize the content strategy, key messages, and topic structure for the next 6 months, Key Result 2: Grow subscriber base at least 5% per week, getting to 50,000 readers, Key Result 3: Increase the CTR% to above industry average 3.5%, Objective: Improve our content distribution via forums and communities, Key Result 1: Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebook, Key Result 2: Prepare 40 post templates to distribute our blog articles in the comments section, Key Result 3: Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communities, Objective: Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs), Key Result 1: Increase email marketing MQLs from 100 to 150, Key Result 2: Increase AdWords MQLs from 70 to 100, Key Result 3: Increase organic search MQLs from 45 to 50, Objective: Identify and test new marketing channels to generate more MQL, Key Result 1: Generate 100 MQLs from the LinkedIn ads, Key Result 2: Generate 100 MQLs after conducting webinars, Key Result 3: Generate 100 MQLs by publishing guest blogs on the quality websites, Objective: Optimize core pages for visitor-to-sign-up conversions, Key Result 1: Grow website main page conversion by 7%, Key Result 2: Improve conversions on landing pages by 10%, Key Result 3: Improve page performance score from 35 to 90+, Objective: Maximize our product-led growth, Key Result 1: Increase self-onboarded users during the first week from 100 to 300, Key Result 2: Increase the number of free self-signups upgraded to the paid plan from 50 to 100, Key Result 3: Increase the numbers of new users invited via product from 100 to 200, Objective: Improve our presence on relevant review websites, forums, and groups to nurture leads, Key Result 1: Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average), Key Result 2: Increase the number of published reviews from 10 to 50 on Capterra, Key Result 3: Achieve 60+ demo requests from discussion forums & groups, Key Result 1: Publish new blog posts to drive 3500 unique visitors, Key Result 2: Increase readers who open 2 or more blog articles from 100 to 200, Key Result 3: Increase Medium subscribers from 3000 to 5000, Key Result 1: Have 30 media meetings by end of Q1, Key Result 2: Have 15 calls/meetings with key industry influencers, Key Result 3: Secure 2 speaking spots at the Annual Industry conference, Objective: Create a community for our partners/resellers, Key Result 1: Create a community forum and get 30 partners to join, Key Result 2: Partners engage with community forum and post 180 Q&A threads, Key Result 3: Do a 5-city Lunch & Learn event with 80% of attendance, Objective: Establish a strong brand presence in the new city to put our name next to the biggest local competitors, Key Result 1: Get 5 earned placements in mainstream media, Key Result 2: Collaborate with industry influencers that drive pre-orders worth $100,000, Key Result 3: Achieve 5000 mentions on social media of our brand name next to the biggest local competitors, Objective: Understand our customers and analyze their behavior, Key Result 1: Conduct 12 online client surveys and analyze the results, Key Result 2: Map our customer journey to understand what influences their buying decision, Key Result 3: Map and analyze all of our current marketing channels and give at least 10 recommendations on how to improve them, Objective: Implement gated content for lead generation and capture more MQLs, Key Result 1: Generate 2000 new leads from landing pages with gated content, Key Result 2: Collect 200 new leads emails via download forms on the gated content, Key Result 3: Achieve 100 MQLs out of those who downloaded gated content, Objective: Revamp our approach to promoting virtual events to improve outbound marketing performance, Key Result 1: 50+ qualified leads from webinars, Key Result 2: 200+ prospects from conferences, exhibitions and networking events, Key Result 3: 100+ qualified leads from outreach campaign, Objective: Activate user-testing of our content, Key Result 1: Talk to 10 external editors to receive feedback on our articles and infographics, Key Result 2: Conduct 30 face to face content testing and interview sessions with users, Key Result 3: Organize an online survey to rate our various content (min 600 answers), Objective: Improve the way we communicate product changes to our customers, Key Result 1: Put together and send out 3 product newsletters to customers, Key Result 2: Write 6 blog articles on new product features, Key Result 3: Achieve 5% click-through-rate on the newsletter, Objective: Gather customer feedback on product changes, Key Result 1: Conduct 12 in-depth interviews with existing customers, Key Result 2: Listen in on 36 sales calls, Key Result 3: Get 1000 surveys responses on customer satisfaction survey, Objective: Improve the SEO of our cornerstone content, Key Result 1: 10 cornerstone content articles has 5 or more backlinks, Key Result 2: Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+, Key Result 3: 15 cornerstone content articles has at least 10 internal links, Key Result 4: 100% of our cornerstone content loads in 3 seconds or less, Key Result 1: At least 90% of our website pages load in 3 seconds or less, Key Result 2: Increase our Ahrefs health score from 61 to 100, Key Result 3: 100% of our pages have proper title and meta descriptions, Objective: Increase the number of marketing-qualified leads (MQLs), Key Result 1: Increase MQLs generated from the webinars from 20 to 50, Key Result 2: Increase the views of the welcome-intent popups on the home page from 1000 to 3000, Key Result 3: Increase ebook downloads from 100 to 300, Objective: Improve community management to encourage positive word-of-mouth, Key Result 1: Increase the # of referrals from clients 2% to 15%, Key Result 2: Grow the newsletter contact base from 1000 to 4000 readers, Key Result 3: Increase the number of signups from the testimonials page from 200 to 500, Objective: Encourage more users to refer our product, Key Result 1: Increase the number of customers who invite at least 3 more users through referral links from 2% to 10%, Key Result 2: Complete and publish 4 new customer case studies from top tier clients, Key Result 3: Obtain 15 referrals per month (45 total) from prospects in the pipeline, Objective: Get more signups to the free trial via the monthly newsletter, Key Result 1: Increase open rate of the monthly newsletter from 20% to 30%, Key Result 2: Increase click-through rate (CTR) in the monthly newsletter from 5% to 15%, Key Result 3: Increase the numbers of signups from the email source from 100 to 200, Objective: Improve our Google Ads campaigns on the UK market, Key Result 1: Run 10 Google Ads campaigns for 10 different target groups in the UK, Key Result 2: Increase paid new visitors in the UK from 1000 to 2500 per month, Key Result 3: Increase CTR of ads from 1% to 2%, Objective: Improve paid acquisition effectiveness via Facebook Ads, Key Result 1: Reduce the lead cost from $5 to $2, Key Result 2: Test 10 new Facebook ad sets and measure impact, Objective: Increase community engagement on our social media pages, Key Result 1: Increase the number of posts with 30+ comments from 2 to 30, Key Result 2: Convert 60% of new leads coming from influencers, Key Result 3: Increase average Instagram Stories views from 5,000 to 10,000 on average, Objective: Improve internal document management system, Key Result 1: All 7 teams agree and implement folder structures, Key Result 2: 7 teams complete the move and consolidation of 100% of document to the new structure, Key Result 3: Collect feedback from all users and over 80% responses are positive, Objective: Improve MRP information management processes, Key Result 1: On time delivery increases from 80% to 100%, Key Result 2: Inventory stock error reduced from 10% to >3%, Key Result 3: Production efficiency increased from 40% to 60% of maximum capacity, Objective: Make the office a desirable place to work, Key Result 1: Gather feedback from 80% employees on improvement ideas, Key Result 2: Solve top 3 problems identified, Key Result 3: Confirm improvements in discussion with 10 people, Objective: Improve new contract management process to save time and avoid unnecessary bureaucracy, Key Result 1: Review 7 sections of the standard contract to find any potential risks, Key Result 2: Reduce time from contract negotiation start to making final decision from 7 days to 2 working days, Key Result 3: Resubmit 12 long-term contracts with documents exchange timeline improvements, Objective: Improve the process of looking for new store locations, Key Result 1: Add relevant photos to folders with 17 locations plans, Key Result 2: Reach out to 5 previous tenants of the locations under active consideration, Key Result 3: Conduct full sanitary inspection in 3 locations, Objective: Improve our scheduling system to avoid being understaffed in peak business hours, Key Result 1: 80% of shifts have at least 6 employees on duty, Key Result 2: Reduce overtime compensation expenses from $3000 to $500 or less, Key Result 3: Coach 5 managers on schedule planning best practices, Objective: Implement a Learning Management System to improve internal expertise, Key Result 1: 80% of employees watch at least 3 videos on the platform, Key Result 2: Develop 5 modules for the basic training program, Key Result 3: Coach 17 employees on how to add new internal Wiki articles, Key Result 4: At least 20 new Wiki articles are added and shared through internal channels, Objective: Implement a risk management process when choosing new contractors, Key Result 1: Confirm the scope of work with 5 departmental leaders, Key Result 2: Finalize the process workflow (5 milestones): 1-analyze the risks, 2-research solutions, 3-confirm with the legal team, 4-present the workflow to the departments, 5-enforce, Key Result 3: Analyze risk occurrence patterns with 50 contractors in the past, Objective: Formalize expenses planning process to save money by purchasing in bulk, Key Result 1: Reduce the number of ad hoc purchasing requests from marketing from 80 per quarter to 2 instances (in case of emergency), Key Result 2: Negotiate discounted prices with 6 long-term vendors, Key Result 3: Save at least $2000 on recurring expenses this quarter, Objective: Audit departmental meetings and engage in departmental daily routine to evaluate the quality of business operations, Key Result 1: Audit 15 departmental meetings over the quarter, Key Result 2: Get 150 anonymous survey responses, Key Result 3: Document daily FAQs for 7 teams, Objective: Research, analyze, and understand what our users and non-users really think, Key Result 1: Sales team to conduct 50 phone interviews with key accounts, Key Result 2: Support team to conduct 50 phone interviews with churned accounts, Key Result 3: Product management to interview 25 external team leaders (non-users), Key Result 4: Design team conducts 30 web-based user testing sessions on new and old users, Objective: Activate user-testing of our product, Key Result 1: Conduct at least 21 face-to-face user testing & interview sessions, Key Result 2: Receive at least 15 video interviews from Usertesting.com, Key Result 3: Collect 20 customer feedback via custom tasks or questions during the pre-launch plan, Objective: Get different customer types to complete their respective jobs in the product faster on the first entry, Key Result 1: Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %, Key Result 2: Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %, Key Result 3: Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %, Objective: Successfully launch version 3 of our main product, Key Result 1: Get over 10,000 new signups, Key Result 2: Get published product reviews in over 15 publications, Key Result 3: Improve On-time Delivery (OTD) rate from 60% to 70%, Objective: Research early-stage customers expectations and needs so we can improve the areas that actually matter, Key Result 1: Watch 100 early-stage product usage recordings and summarize learnings, Key Result 2: Get 30 interviews from early-stage customers, Key Result 3: Analyze all the learnings and agree on the 3 main areas to be worked on, Objective: Drive-up MRR to new levels by maximizing the value of current customers, Key Result 1: Increase average subscription from 200 to $300 per month with upsells, Key Result 2: Increase the retention rate from 95% to 98% for the last 90 days, Key Result 3: Talk to at least 40% of current customers to understand what we could offer more, Objective: Kickstart sales process activity indicator improvements, Key Result 1: Increase calls per salesperson to 6300 per quarter, Key Result 2: Achieve at least 315 demo calls per salesperson per quarter, Key Result 3: Talk to at least 33% of online signups via a call, Objective: Collect more accurate sales leads data to improve qualification, Key Result 1: Qualified leads conversion >30% to paid, Key Result 2: Reduce needed data points collected from 10 to 5, Key Result 3: Identify 5 best lead conversion channels, Objective: Increase the quality of our sales approach, Key Result 1: SQL to Win rate improves from 35% to 45%, Key Result 2: Have all (10) salespeople listen in to at least 3 product demos of other team members, Key Result 3: All (10) salespeople complete best practices sales process training with 80% test score, Objective: Increase pipeline to new levels, Key Result 1: Building a list of 1000 new potential customers, Key Result 2: Convert 200 lead to MQLs through calls, Key Result 3: Conduct meetings with > 100 MQL, Objective: Improve the quality of our releases, Key Result 1: Reduce bugs reported after the release from 20 to 5 average, Key Result 2: Increase code unit test cover from 30% to 50%, Key Result 3: Increase team members contributing to testing from 1 to 3 people on average testing product before release, Objective: Make our data security bulletproof, Key Result 1: All 7 team members complete the data training with 80% score in test result, Key Result 2: Reduce security-related server downtimes from 2 to 0 average, Key Result 3: Reduce customers not choosing us because our security measures from 10 to 2 average, Objective: Test A, B, C tools to select the best one, Key Result 1: Test the development process with A, B, C tools on 6 different features, Key Result 2: Evaluate tools A, B, and C with 4 main parameters (1-speed, 2-accuracy, 3-security, 4-integration with other tools) to determine which one matches our needs, Key Result 3: Test the tool with the highest matching score developing 5 more features to ensure consistent results, Objective: Improve the stability of our product releases, Key Result 1: Reduce monthly average unscheduled downtime from 86 minutes to 15, Key Result 2: Reduce emergency production batches average from 6 to 2, Key Result 3: Increase releases being on time from 50% to 80%, Objective: Increase the quality of our mobile app, Key Result 1: Run at least 20 users test on mobile app, Key Result 2: Resolve 80% of high priority bugs, Key Result 3: Reduce mobile app bug support tickets from 50 to 10 per month.

Plan and implement change fast and mobilize resources to gain a competitive advantage. According to the MIT Sloan Management Review article With Goals, FAST Beats SMART, Our experience working with companies suggests that relying exclusively on quantitative measures is neither necessary nor optimal. Objective: Successfully launch the new product in Canada. Aftapars application allows parents to control and monitor their children's activities in cyberspace and protect them from the possible dangers of cyberspace, especially social networks.

Key result three: Decrease the sales cycle from 30 days to 25.5 days. With that in mind, were sharing an extensive library of OKRs examples, including OKRtemplates for the most common roles across sales, marketing, engineering, customer success and more. Peter Kappus is a UK-based organisational coach using OKRs and agile practices to help teams maximise clarity, delivery, and joy. The scientists asked How can we predict when we will make some breakthrough discovery? and the operations teams commented We cant predict what will happen in 3 hours, let alone in 3 months! How can these teams use OKRs?

However, if we look at our standard practices for dealing with these types of issues, well see a lot of repeatable, predictable activity which can be improved. It encourages everyone in the organization to set ambitious goals and measure progress and results with quantifiable metrics. Ideally, setting 3 to 5 weekly tasks enables team members to make progress toward their objectives by allowing them to focus on the most impactful action plans required to be delivered. Adobe, Google, and Netflix are all companies known for their use of OKRs and their audacious goals, alignment, and transparency.

Are our monitoring tools adequate?

As a result OKRs for R & D need to be structured on fine-tuning existing products/processes, testing procedures involved, reduction in errors, etc. Objective: Review the sales analytics process. "You might think, well, I've only got one objective, which ignores other aspects of the business. 5. With the help of Azki Seller, marketers can sell insurance to others and get a commission for each insurance. Quickly automate repetitive tasks and processes. Once the company objective is defined, different teams can set their OKRs keeping in mind they are aligned with the company goals. How is OKR different from KPI? Watch this webinar to get a better understanding. Empower your people to go above and beyond with a flexible platform designed to match the needs of your team and adapt as those needs change. Objective: Develop an onboarding workshop for board members. Objective: Complete employee reviews efficiently and on time. okr examples for research. This way you can build trust and create an environment for different pieces of information to connect and produce great ideas. Objectives.